CHAPTER 3: T.H.R.E.A.D Mindset:

The Secret Key to Success

The 5 Most Common Reasons People Quit

“A black belt is just a white belt that never gave up.”

                                                                      Unknown

Before we dive into the nitty-gritty of raising capital, it's important to understand the role mindset plays in your journey to success. In this chapter, we'll explore the importance of mindset so that you understand and overcome the obstacles that cause many people to quit.

Now, if you don’t ever experience self-doubt, worry, fear, anxiety, or self-sabotaging behavior, then by all means, skip this segment of the book and get straight into the raising capital content.

 If you’re like me, and most other human beings on the planet, we have a tendency to get in our own way sometimes. Especially when learning a new skill and wanting to master it OVERNIGHT, so that we can just get some damn results, right?

If only we could plug a cable into the back of our heads to download the playbook on multifamily, similar to the way Neo mastered Kung Fu.

The reality is, we are not in the matrix, and learning a new skill requires us to show up with a different expectation. The challenge is that we have become a society obsessed with instant gratification, so most people give up WAY too soon.

Despite the best intentions, many people quit their journey before realizing their full potential. By understanding the five most common reasons people quit, you can identify and address these challenges head-on, helping you stay the course and succeed.

CHAPTER 6: Connecting Dots:

How the T.H.R.E.A.D Method Works Unveiling the Framework for Success in Real Estate Networking

Your Role in This Story is to have an Abundance Mentality

“An abundance mentality springs from internal security, not from external rankings, comparisons, opinions, possessions, or associations.”

Steven Covey

Alright, now that you've got the success mindset locked in, it's time to get real. Let’s talk about how you can actually use the THREAD method to crush it in real estate. This is where you take those principles and put them to work.

In the dynamic world of real estate, the ability to build and sustain meaningful relationships is as crucial as having a keen eye for property or an understanding of market trends.

The COMMON T.H.R.E.A.D METHOD is a comprehensive framework designed to enhance these relationships imagine each potential investor as a unique tapestry, rich with experiences, interests, and aspirations.

Your goal is to find a strand, a common T.H.R.E.A.D, that connects you to them. This book uses the 'common T.H.R.E.A.D' metaphor to illustrate the art of building relationships in the world of real estate investment. This method, grounded in the concept of finding and nurturing common T.H.R.E.A.D’s, serves as a guide to weaving stronger, more resilient networks in real estate.

CHAPTER 15: The Art of The Un-Pitch

"Sell the problem you solve, not the product." – Unknown

Let’s talk about something that I think is super important for anyone looking to raise capital or get people to invest in their ventures.

This concept that might seem a bit unconventional at first -

I like to call it “THE ART OF UN-PITCH."

You know how everyone hates the stereotypical used car salesman, right? The guy who’s all about the hard sell, pushing you to make a decision right now, all while giving off this sleazy vibe. Nobody likes that. And guess what? Investors don't either. If you come off too pushy or desperate, you'll be seen just like that used car salesman, and that's a surefire way to scare people off.

In the world of endless pitches and sales tactics, we're often taught that to succeed, we must pitch, sell, and convince.

So Andy, how do you avoid that? How do you "un-pitch"?

It's all about flipping the script. Instead of trying to sell someone on your idea, you want to engage them in a conversation. Show them your passion, but also show them that you're not desperate for their money. It’s about being authentic, being real. Think about it like dating. You wouldn’t propose marriage on the first date, right? You get to know the person, let them get to know you, and see if there's a mutual interest.

This is what I envision as the “Art of the Un-Pitch” it’s not about selling; it’s about inspiring… It’s about giving your investors something they didn’t even know they needed.

The Un-Pitch. It's not about selling; it's about connecting, understanding, and solving. It's about being so in tune with your investors and the market that the deal almost seals itself.

The Un-Pitch is where you're not pitching at all. Sounds crazy, right? But stick with me. It's about having a conversation, a real one. It's about listening more than you talk.

It's about understanding what keeps your investors up at night, what dreams they're chasing, and what fears they're trying to outrun. And then, it's about showing them how your opportunity aligns with their goals, not as a sales pitch, but as a natural part of the conversation.

CHAPTER 18: The Frequency of Money

Think of money as a guest at a party. Like any guest, it is drawn to a certain kind of music, a particular atmosphere. This guest—money—carries a unique story, a journey filled with experiences, dreams, and aspirations.

If the environment feels welcoming, the guest stays. If the vibe is off, the guest leaves.

Money, too, has its own energy, a frequency that it is naturally attracted to. Understanding this, we see that attracting money is not about chasing it but about creating the right environment—the right frequency.

But how do we tune into this frequency?

It begins with the connections we forge, the common T.H.R.E.A.D’s that link us to others. These connections are like the music that draws our guest of honor—money—into the room.

So, let’s shift our perspective: money is not just a piece of paper or a number in a bank account. It is a dynamic presence, one that responds to the atmosphere we create. Our task is to set the right mood, to play the right tune, and in doing so, we can invite money to stay and thrive in our lives.

Common T.H.R.E.A.D’s: The Fabric of Life

We are all like T.H.R.E.A.D’s in a grand tapestry, each with our unique color and texture, yet all connected to form a beautiful pattern. These common T.H.R.E.A.D’s are what bring us together. They are the shared experiences, values, and aspirations that connect our hearts. When we find these T.H.R.E.A.D’s in our conversations, we create connections that are genuine and meaningful. And in these genuine connections, we find the frequency of money. Because money, my friends, flows where there is harmony, trust, and connection.

Aligning with the Frequency of Money

Creating Resonance

Let’s think of ourselves as musical instruments. When two instruments are in tune, they create a beautiful harmony. Similarly, when we find common T.H.R.E.A.D’s with others, we create a resonance. This resonance is like the sweet music that attracts money. It’s about being in sync, in tune with the people we interact with.